9 Google Ads Facts You Need To Know In 2024

As I start to write about the top Google Ads facts you need to know in 2024, as a part of Digital Strategy for one of my clients. Share it with you, hope mostly for inspiration and as a checklist. Keeping up with these changes can give you a serious competitive edge. Here’s what’s hot I found in the realm of Google Ads this year.

1. Google recommends a daily budget for the new campaign of 15 to 75 AUD. If you are new to the PPC world, set up this budget and keep it until your ads start to convert properly.
2. The average conversion rate for Google Ads is about 3.75%, however, certain sectors like dating and personals see rates as high as 9.64%.
3. 65% of people click on Google ads when they are looking to make purchases. That means as well that every 35 people out of 100 use other ways to find items and services (like SEO, merchandising, social media, and messenger search).
4. Over 5.7 million Australians use voice search (usually through Siri, Alexa, and ChatGPT). If your ad creatives don’t adapt for mobile and voice search, you are losing the audience.
5. Running advertising without a landing page (or a few) is a faux pas in 2024.
6. The more convenient your landing page is for customers, the cheaper your customer acquisition. Google applies a coefficient from 1 to 10 depending on three factors, and your landing page is crucial.
7. People still call you by phone. Google still recommends using phone call add-ons and putting calls from ads as a primary conversion.
8. Google Ads has an average 8:1 return on investment, meaning for every $1 spent, you can expect $8 in sales, meaning you need to keep in mind that roughly 13% of your price goes to Google.
9. Small businesses usually have smaller returns on investment than larger ones, because they don’t use modern technology. (but they can use marketing consultants for strategy and fix it)
   

In conclusion, staying informed about the latest Google Ads facts is crucial for marketers aiming to optimize their ad spend and strategy in 2024. By embracing these insights, you can ensure your campaigns are as effective as ever, keeping you a step ahead in the ever-evolving digital marketplace.